Online Expansion for Traditional Businesses: A Bigmerchant Case Study

From Local Favorite to Nationwide Seller: Aminah’s Fabric Shop Embraces Online Sales with Bigmerchant

For over a decade, Aminah’s Fabric Shop has been a trusted part of its Abuja community. Known for its beautiful ankara fabrics, tailoring services, and Aminah’s friendly advice, the shop has always done well with local customers. However, as more people began shopping on their phones, Aminah realized she needed to find a way to reach them.

Challenges of Staying Offline

• Missing Out on Customers: Aminah’s amazing fabrics could only be seen by people who came to her shop in Abuja. There were so many potential customers across Nigeria she wasn’t reaching.
• New Competition: Online-only fabric sellers were starting to appear, and it was difficult for Aminah to compete when she didn’t have a website.
• Ordering Headaches: Without sales data, Aminah sometimes ran out of popular fabrics or ended up with ones that didn’t sell quickly. This wasted money and disappointed customers.

Why Bigmerchant?

Aminah needed an online solution that was easy to understand and wouldn’t leave her feeling lost. Bigmerchant stood out because:

• Simple to Use: “Bigmerchant felt easy, even for someone like me who doesn’t use technology all day,” says Aminah. “The guides helped me every step of the way.”
• Inventory Made Easy: Her existing inventory list worked straight away with Bigmerchant, which was a huge relief.
• Friendly Support: “The Bigmerchant team was always there to answer my questions. Knowing I could call or message them for help made me much less nervous about trying this.”

The Transformation

Even though she was a little hesitant at first, Aminah found setting up her Bigmerchant store to be smooth and surprisingly quick.

• Showcasing Her Fabrics: High-quality photos of her fabrics are now online, making it easy for customers anywhere to find exactly what they need.
• Boosting Sales with Social Media: She promotes new arrivals on Instagram and links directly to her Bigmerchant store, making it easy for her followers to buy what they love.
• Smarter Decisions: “I finally know for sure what my bestsellers are,” Aminah explains. “That means I can keep those in stock and make better choices when buying new fabrics.”

Results That Speak for Themselves

• 25% Increase in Overall Sales: Aminah is reaching new customers across Nigeria, which has made a big difference in her income.
• Bigger Customer Base: She now gets orders from cities she’d never heard of, showing her how many people were looking for her unique fabrics.
• Saving Precious Time: Bigmerchant handles orders and inventory automatically, giving her hours back in her week to focus on what she loves.

In Aminah’s Words: “Bigmerchant has been amazing for my business. I’m still helping customers just like always, but now I can reach even more people. I only wish I’d started selling online sooner!”

Ready to Expand Your Own Traditional Business? Start your Bigmerchant free trial today and discover the possibilities of online growth.